It is said that a picture is worth a thousand words. That may be true but just as there are myriads of shades and hues in the colour wheel so there are nuances and connotations within words. To communicate your truth with clarity, specificity, without question or ambiguity there is no substitute for the right words in the right combination.

Zoetic has always been one of my favourite words. Obviously, because zoetic and Zoe have a common origin but also because I am both a writer and editor I believe in Zoetic Words.

Zoe comes from the Greek PIE root *gwei- “to live”, literally meaning “life”. Zoetic means “pertaining to life”, living, vital.

You are probably here, visiting my website, because you are a writer. Wouldn’t you like to know that your words are as zoetic as we can make them? What do I mean by that?

Zoetic words are vital. How rich and interesting is life is because of words and the way we use them to communicate. A world without words is unimaginable. How else could we communicate the depth of our ideas, emotions and stories?

Zoetic words are life. Understanding vital facts can save your life, enrich it and infuse it with vitality. The aim of the storyteller is to touch the hearts and minds, the lives of readers. Your copy, article, poem or story has purpose, depth and meaning. Whether you want your reader to learn, be moved, laugh, cry, or simply entertained, let me help you.

How do you want your reader to feel while reading your work and afterward? I’d love to hear from you in the comments below.