The setting of your story can be almost as important as character and plot. The same story set in different times and places can change it completely while demonstrating that despite the advances in technology and differences in lifestyle, humans are basically the same no matter where or when we live.
Fairy Tales have always triggered the imagination of writers, becoming some of the most popular tropes like Cinderella and Beauty and the Beast. Echoes of these stories can be heard around the world in every conceivable time and place.
Jane Austen’s original classic English Regency romances have been rewritten or “updated”, set in different times and places with varying degrees of success. Even adaptations for movies based on Pride and Prejudice vary widely from the miniseries of 1995 (starring Jennifer Ehle and Colin Firth) and the 2005 movie (starring Keira Knightley and Matthew MacFadyen) to variations like the 2004 Bollywood movie Bride and Prejudice, or the London of Bridget Jones’ Diary. Each has a very different feel and atmosphere while telling more or less the same story.
Look at the novels of Agatha Christie. She definitely knew how to make setting work for her story. Murder is murder whether it happens on a train, a river cruise, an island or in the middle of London such as of Murder on the Orient Express, Death on the Nile, And Then There Were None and Sparkling Cyanide.
As a reader, I am grateful to writers everywhere who can spirit me away from the dentist’s waiting room, the sickroom, a long commute or a relaxing holiday to anywhere in the world or outside it from deepest darkest space, anywhere in time or to the familiarity of my own town and time, making stories come alive.